Joan™ | Tummy Covering Summer Dress
Joan™ | Tummy Covering Summer Dress
Joan™ | Tummy Covering Summer Dress
Joan™ | Tummy Covering Summer Dress
Joan™ | Tummy Covering Summer Dress
Joan™ | Tummy Covering Summer Dress
Joan™ | Tummy Covering Summer Dress

Joan™ | Tummy Covering Summer Dress

4.7/5 from 2,000+ reviews
Regular price £100.00 Sale price£34.99 Save £65.01
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Chic summer style with the comfort and confidence you deserve

Enjoy sunny days in full comfort with Joan™—the flattering summer dress designed to make you feel free, feminine, and effortlessly beautiful. Its relaxed fit, delicate ruffles, and tummy-friendly design make it a must-have for any warm-weather occasion.



Elegant tummy coverage
The soft draping around the midsection smooths your silhouette for a flattering look that lets you feel confident from every angle.

Breezy & lightweight
Crafted from airy, breathable fabric, this dress keeps you cool and fresh—even on the hottest days.

Vibrant and stylish
The eye-catching colors and ruffle details add a playful yet refined touch that turns heads wherever you go.

Perfect for any summer plan
Whether you’re on the beach, at a garden party, or exploring the city, Joan™ moves with you in style and comfort.



Summer doesn’t wait—neither should your wardrobe.

Claim your Joan™ Dress now before it’s gone—limited stock and 50% off today only!

Crafted from premium, responsibly sourced fabrics chosen for their softness, structure, and beautiful drape - made to hold their shape and colour wear after wear.

Care: Machine wash cold on a gentle cycle with like colours. Do not bleach. Reshape while damp and lay flat or hang to dry. Cool iron if needed, and avoid tumble drying to keep the fabric and fit at their best.

Shipping: Enjoy free UK shipping on every order. Orders are processed within 1-2 business days and usually arrive within 3-5 business days, with tracking emailed the moment your order is dispatched.Shipping: Enjoy free UK shipping on every order. Orders are processed within 1–2 business days and usually arrive within 3–5 business days, with tracking emailed the moment your order is dispatched.

Returns: Changed your mind? You have 30 days from delivery to return unworn items in their original condition for a full refund — just email support@itsvelmora.com and we'll take care of the rest.

Returns: Changed your mind? You have 30 days from delivery to return unworn items in their original condition for a full refund - just email support@itsvelmora.com and we will take care of the rest.Shipping: Enjoy free UK shipping on every order. Orders are processed within 1–2 business days and usually arrive within 3–5 business days, with tracking emailed the moment your order is dispatched.

Returns: Changed your mind? You have 30 days from delivery to return unworn items in their original condition for a full refund — just email support@itsvelmora.com and we'll take care of the rest.

What Our Customers Say

Rated 4.7/5 from 2,000 reviews

Charlotte Whitmore

Absolutely in love with this dress. The fabric is gorgeous quality and it skims over everything in just the right way. I wore it to a wedding and had so many compliments — true to size for my UK 12 and so comfortable all day.

Emma Thornton

Honestly didn't expect it to feel this luxurious for the price. Lovely weight to the material and the colour is exactly like the photos. It's become my go-to for the office and dinner after — flattering and easy to wear.

Sophie Rawlinson

Such a flattering cut and so comfortable to wear all day. I'm taking one star off only because delivery took a couple of extra days, but the dress itself is beautiful and I've already ordered a second colour.

Olivia Hartley

I'm 5'4" and curvy and it's so hard to find dresses that actually fit nicely — this one is perfect. It cinches at the waist and the length is spot on. Feels really well made, not flimsy at all. I'll be back for more.

Hannah Mercer

Bought this for a christening and felt so elegant in it. The little details make it look far more expensive than it was. Knocking off half a star as the sleeves run slightly long on me, but honestly I'd order again in a heartbeat.

Grace Pennington

This is my third piece and the quality is consistently lovely. Elegant, comfortable and gets compliments every time. The sizing guide was accurate and it arrived beautifully packaged — felt like receiving a proper gift.

With over 2,000+ happy customers, our community is bigger than ever before.

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