Name: AURORA | Midi Floral Dress with Breezy Comfort and Mediterranean Style Perfect for Summer
Brand: Velmora
Price: 34.99 GBP
Availability: InStock

AURORA | Midi Floral Dress with Breezy Comfort and Mediterranean Style Perfect for Summer

4.7/5 from 2,000+ reviews

£100.00 £34.99 Save £65.01

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30-day return period

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Freshness, lightness, and style all in one

AURORA is the dress that brings that feeling into your everyday life. Its elegant midi cut and vibrant lemon print evoke the Italian summer, while its soft silhouette offers freedom of movement and a relaxed yet sophisticated style. Perfect for warm days, to feel beautiful and comfortable… always.

4 REASONS WHY YOU DESERVE AURORA

Irresistible Mediterranean style – The lemon pattern is fresh, cheerful, and ideal for any warm season.
Comfortable fit – Loose cut and carefully designed pleats for smooth and natural movement.
Perfect for any casual occasion – From the market to the terrace, it accompanies you everywhere with elegance.
Figure-flattering look – The midi design elongates the figure and adds a touch of effortless glamour.

Crafted from premium, responsibly sourced fabrics chosen for their softness, structure, and beautiful drape - made to hold their shape and colour wear after wear.

Care: Machine wash cold on a gentle cycle with like colours. Do not bleach. Reshape while damp and lay flat or hang to dry. Cool iron if needed, and avoid tumble drying to keep the fabric and fit at their best.

Shipping: Enjoy free UK shipping on every order. Orders are processed within 1-2 business days and usually arrive within 3-5 business days, with tracking emailed the moment your order is dispatched.Shipping: Enjoy free UK shipping on every order. Orders are processed within 1–2 business days and usually arrive within 3–5 business days, with tracking emailed the moment your order is dispatched.

Returns: Changed your mind? You have 30 days from delivery to return unworn items in their original condition for a full refund — just email support@itsvelmora.com and we'll take care of the rest.

Returns: Changed your mind? You have 30 days from delivery to return unworn items in their original condition for a full refund - just email support@itsvelmora.com and we will take care of the rest.Shipping: Enjoy free UK shipping on every order. Orders are processed within 1–2 business days and usually arrive within 3–5 business days, with tracking emailed the moment your order is dispatched.

Returns: Changed your mind? You have 30 days from delivery to return unworn items in their original condition for a full refund — just email support@itsvelmora.com and we'll take care of the rest.

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What Our Customers Say

Rated 4.7/5 from 2,000 reviews

Charlotte Whitmore

Absolutely in love with this dress. The fabric is gorgeous quality and it skims over everything in just the right way. I wore it to a wedding and had so many compliments — true to size for my UK 12 and so comfortable all day.

Emma Thornton

Honestly didn't expect it to feel this luxurious for the price. Lovely weight to the material and the colour is exactly like the photos. It's become my go-to for the office and dinner after — flattering and easy to wear.

Sophie Rawlinson

Such a flattering cut and so comfortable to wear all day. I'm taking one star off only because delivery took a couple of extra days, but the dress itself is beautiful and I've already ordered a second colour.

Olivia Hartley

I'm 5'4" and curvy and it's so hard to find dresses that actually fit nicely — this one is perfect. It cinches at the waist and the length is spot on. Feels really well made, not flimsy at all. I'll be back for more.

Hannah Mercer

Bought this for a christening and felt so elegant in it. The little details make it look far more expensive than it was. Knocking off half a star as the sleeves run slightly long on me, but honestly I'd order again in a heartbeat.

Grace Pennington

This is my third piece and the quality is consistently lovely. Elegant, comfortable and gets compliments every time. The sizing guide was accurate and it arrived beautifully packaged — felt like receiving a proper gift.