Name: April™ | Tummy-Smoothing Midi Dress
Brand: Velmora
SKU: D5-EU048013
Price: 30.99 GBP
Availability: InStock

4.7/5 from 2,000+ reviews

£90.00 £30.99 Save £59.01

Tax included. Shipping calculated at checkout.

In stock and ready to ship

Free shipping on all orders

30-day return period

Color — Red

Red

Blue

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Free UK shipping

Smooth your shape. Lift your mood. Confidence never looked this effortless.

April™ is made to flatter—without the cling. With a soft drape, gentle shaping effect, and forgiving cut, this dress enhances your curves while gracefully concealing the midsection. Whether you’re dressing for an event or just want to feel put-together on a weekday, April™ brings elegance and ease to every step.

Flattering Shaping Fit
Gently smooths the midsection while elongating your silhouette—no tightness, just confidence.

No Cling, No Highlighting
The fabric flows away from sensitive areas—no lines, no bunching, just a clean, polished look.

Effortlessly Versatile
Perfect for brunch, a casual evening out, or even a workday—style it up or down with ease.

Comfort-Driven Elegance
Accentuates where you want it, softens where you need it—April™ helps you feel held without being squeezed.

Add April™ to your collection today—before your size is gone.

Order now and experience the comfort of a flattering fit made to move with you.

Crafted from premium, responsibly sourced fabrics chosen for their softness, structure, and beautiful drape - made to hold their shape and colour wear after wear.

Care: Machine wash cold on a gentle cycle with like colours. Do not bleach. Reshape while damp and lay flat or hang to dry. Cool iron if needed, and avoid tumble drying to keep the fabric and fit at their best.

Shipping: Enjoy free UK shipping on every order. Orders are processed within 1-2 business days and usually arrive within 3-5 business days, with tracking emailed the moment your order is dispatched.Shipping: Enjoy free UK shipping on every order. Orders are processed within 1–2 business days and usually arrive within 3–5 business days, with tracking emailed the moment your order is dispatched.

Returns: Changed your mind? You have 30 days from delivery to return unworn items in their original condition for a full refund — just email support@itsvelmora.com and we'll take care of the rest.

Returns: Changed your mind? You have 30 days from delivery to return unworn items in their original condition for a full refund - just email support@itsvelmora.com and we will take care of the rest.Shipping: Enjoy free UK shipping on every order. Orders are processed within 1–2 business days and usually arrive within 3–5 business days, with tracking emailed the moment your order is dispatched.

Returns: Changed your mind? You have 30 days from delivery to return unworn items in their original condition for a full refund — just email support@itsvelmora.com and we'll take care of the rest.

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What Our Customers Say

Rated 4.7/5 from 2,000 reviews

Charlotte Whitmore

Absolutely in love with this dress. The fabric is gorgeous quality and it skims over everything in just the right way. I wore it to a wedding and had so many compliments — true to size for my UK 12 and so comfortable all day.

Emma Thornton

Honestly didn't expect it to feel this luxurious for the price. Lovely weight to the material and the colour is exactly like the photos. It's become my go-to for the office and dinner after — flattering and easy to wear.

Sophie Rawlinson

Such a flattering cut and so comfortable to wear all day. I'm taking one star off only because delivery took a couple of extra days, but the dress itself is beautiful and I've already ordered a second colour.

Olivia Hartley

I'm 5'4" and curvy and it's so hard to find dresses that actually fit nicely — this one is perfect. It cinches at the waist and the length is spot on. Feels really well made, not flimsy at all. I'll be back for more.

Hannah Mercer

Bought this for a christening and felt so elegant in it. The little details make it look far more expensive than it was. Knocking off half a star as the sleeves run slightly long on me, but honestly I'd order again in a heartbeat.

Grace Pennington

This is my third piece and the quality is consistently lovely. Elegant, comfortable and gets compliments every time. The sizing guide was accurate and it arrived beautifully packaged — felt like receiving a proper gift.